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MSN adCenter Officially Launches & Changes Name to Microsoft adCenter — While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at Thursday's MSN Strategic Account Summit... as well as the new name change to Microsoft adCenter.
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Apple responds to rumors of Aperture's demise, releases update — Apple on Thursday responded to rumors that the company has asked the engineering team for its professional photography workflow application Aperture to leave. The rumors, which started late last week, are completely false, according to Apple.
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More Aperture Dirt — Last week when I wrote "[Aperture Dirt][df1]", regarding Think Secret's scoop regarding the dispersal of the Aperture development team and the future of Aperture, I emphasized that the sources for my own information were second-hand. — Since then, I've heard …

Spyware Hustler Hit With $4M Penalty — Justice was finally downloaded Thursday on Sanford Wallace, a notorious spammer of the 1990s who moved on to illegal spyware operations that installed adware, spyware and other unsolicited software programs on users' computers.
Discussion:
Techdirt, ClickZ Internet Marketing …, GigaLaw.com Daily News and Datamation IT News Blog

Full-up Google choking on web spam? — Buddy, can you spare a server? — Webmasters have been seething at Google since it introduced its 'Big Daddy' update in January, the biggest revision to the way its search engine operates for years. — Alarm usually accompanies changes to Google's algorithms …

A Big Question Unanswered by a Tiny PC — ACCORDING to legend, they teach you in journalism school to remember the five W's: who, what, when, where and why. — This week, Microsoft unveiled a new kind of computer called the Ultra Mobile PC — and has good answers to four of those questions.


New referrals for Google Pack and Picasa — We're happy to announce that, in addition to AdSense, AdWords, and Firefox with Google Toolbar, you can now refer your users to Google Pack and Picasa. You'll earn up to $2 for each time a user installs Pack and up to $1 for each Picasa install.

Corel completes destruction of WinZip — Sometime in the past few years, I stopped using WinZip. That's after ten years of enthusiastic use of what used to be an essential utility. It helped that basic support for the non-proprietary and widely used Zip format was built into Windows Me and then Windows XP.
Discussion:
Chris Pirillo, corel.com, Venture Chronicles, PC World's Techlog and Digital Inspiration

Everyone Wants to 'Own' Your PC — When technology serves its owners, it is liberating. When it is designed to serve others, over the owner's objection, it is oppressive. There's a battle raging on your computer right now — one that pits you against worms and viruses, Trojans, spyware …
Discussion:
The Digital Music Weblog

Google's Mountain View Wi-Fi Network Hits a Snag — There's a chance that Google may miss the June launch date for a wireless network its building in Mountain View, Calif., or make the deadline, but with a network that doesn't have the promised coverage. — Google's begun testing the network and …


I Hear Ringing and There's No One There. I Wonder Why. — SIX minutes 39 seconds into the Richard Thompson song "Calvary Cross," Mike Pelusi, a music reviewer in Philadelphia, will almost invariably check his cellphone. — Minka Wiltz, an actress in Atlanta, has tried to answer her phone …
Discussion:
Techdirt, Good Morning Silicon Valley, collision detection, ringtonia.com and Lifehacker

Pre-E3: MMO roundup [Update 3] — Massively multiplayer online games, known by a series of acronyms beginning with MMO, are a rising trend among developers. With monthly fees meaning regular income, and a player base too addicted to stop, developers trip over themselves to enter this lucrative market.
Discussion:
WOW Insider

Having fun with Apple's fun new ads — Dave Winer gives his review of Apple's new TV/online ads. He points out that while the ads are clever they aren't all that accurate. Yes, they are a caricature of the market, but as such they earn a little extra slack. — Dave touches on some of the realities though in his post.

abazab Launches to Provide Personal Expression Tools for Social Networking Sites — First Product Lets People Instantly Share Video Snippets of Their Lives Using Mobile Phones — CAMPBELL, Calif., May 4 /PRNewswire/ — abazab, Inc., a provider of personal expression and communication products …