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5:50 PM ET, May 4, 2006

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Ina Fried / CNET News.com:
Microsoft takes plunge with AdCenter  —  REDMOND, Wash.—A year after first announcing plans for a homegrown ad engine, Microsoft is now using the tool for all its U.S.-based search queries.  —  Microsoft is banking on AdCenter as the lynchpin of its efforts to increase advertising as a source of revenue across the company.
Ina Fried / CNET News.com:
Gates: Microsoft will keep Google honest  —  REDMOND, Wash.—While Google has grabbed an early lead in search and Internet advertising, Microsoft Chairman Bill Gates pledged on Wednesday that his company would "keep them honest."  —  Speaking to a crowd of MSN's largest advertisers …
Kim Peterson / Seattle Times:
Microsoft's adCenter is Google, Yahoo! rival  —  Microsoft today is launching its adCenter online advertising system in the U.S., and will now compete directly with Google and Yahoo! in selling ads on the Web.  —  The official announcement is coming this morning when Chief Executive Steve Ballmer addresses …
Discussion: TechSpot
Brenda Goodman / New York Times:
I Hear Ringing and There's No One There.  I Wonder Why.  —  SIX minutes 39 seconds into the Richard Thompson song "Calvary Cross," Mike Pelusi, a music reviewer in Philadelphia, will almost invariably check his cellphone.  —  Minka Wiltz, an actress in Atlanta, has tried to answer her phone …
Roy Mark / internetnews.com:
Spyware Hustler Hit With $4M Penalty  —  Justice was finally downloaded Thursday on Sanford Wallace, a notorious spammer of the 1990s who moved on to illegal spyware operations that installed adware, spyware and other unsolicited software programs on users' computers.
Bruce Schneier / Wired News:
Everyone Wants to 'Own' Your PC  —  When technology serves its owners, it is liberating.  When it is designed to serve others, over the owner's objection, it is oppressive.  There's a battle raging on your computer right now — one that pits you against worms and viruses, Trojans, spyware …
Andrew Orlowski / The Register:
Full-up Google choking on web spam?  —  Buddy, can you spare a server?  —  Webmasters have been seething at Google since it introduced its 'Big Daddy' update in January, the biggest revision to the way its search engine operates for years.  —  Alarm usually accompanies changes to Google's algorithms …
Marguerite Reardon / CNET News.com:
Philly Wi-Fi project passes final hurdle  —  Philadelphia's citywide Wi-Fi project overcame its final hurdle Wednesday, as a city council committee approved measures to allow the contractor for the project, EarthLink, to hang equipment from city-owned utility poles.
Anne Becker / Broadcasting & Cable:
CBS Set To Debut Broadband Channel  —  With the broadcast upfront presentations in less than two weeks, CBS is angling to hog the multiplatform spotlight early by launching their long-awaited broadband video player before the upfronts even start.  —  The network plans to debut …
starwars.com:
This September: Original Unaltered Trilogy on DVD  —  Fans can look forward to a September filled with classic Star Wars nostalgia, led by the premiere of LEGO Star Wars II: The Original Trilogy video game and the long-awaited DVD release of the original theatrical incarnations of the classic Star Wars trilogy.
Discussion: Joystiq, Alpha Blog and Binary Bonsai
Ben Charny / eWEEK.com:
Google's Mountain View Wi-Fi Network Hits a Snag  —  There's a chance that Google may miss the June launch date for a wireless network its building in Mountain View, Calif., or make the deadline, but with a network that doesn't have the promised coverage.  —  Google's begun testing the network and …
Maria Elena Fernandez / Los Angeles Times:
Beware!  ABC's hit Lost is leading us down a strange and new high-tech path  —  Get ready to get more Lost than ever.  —  Beginning Wednesday, when the popular mystery drama returns to the ABC schedule with original episodes for the entire month, fans will have new and, of course …
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Adobe AIR Team Blog:
Sam's Interactive Reader for children powered by Adobe AIR  —  The team at Storybook Anytime has recently released several major updates to their popular Sam's Interactive Reader, a child-safe …
Channel 10:
CES 2009: Chatting with Robbie Bach  —  One of our favourite people to talk to at CES is EDD President Robbie Bach.  We caught up with the Xbox Chief again this year to recap the highlights of 2008 and some of the exciting …
Zoho Blogs:
Zoho 4 Everyone - A Book for Zoho Users  —  Its always exciting to see a book written on whatever you are doing.  We have had several sections written about Zoho in various books.
Microsoft Startup Zone:
Making Money from Cloud Compliance  —  Body:  —  Ask any cloud-leery IT professional what's holding him back, and chances are you'll hear “Security!” blurted out as one of the top concerns.
Intel Software Network Blogs:
3 Key Misconceptions in the PC vs. Console debate  —  I'd like to address what I believe are some key misconceptions in the PC vs. Console debate.  —  Since about 2000 I've been tracking PC and Console Hardware and Software sales.
RailsConf 2009:
Rails + Merb = Rails 3  —  One particularly sweet and surprising piece of tech news happened just before Christmas, traditionally a pretty slow time of year for most important announcements: Rails and Merb will be merged into Rails 3.
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 More Items: 
Jaanus / Skype Blogs:
Early preview of Skypecasts
Gizmodo, The Gadget Blog:
Thermal Greasy: Apple Sics Lawyers on Something Awful
Discussion: Techdirt
Nick / Rough Type:
Will Google win the enterprise?
Loren / Incremental Blogger:
Having fun with Apple's fun new ads
Dawn Kawamoto / CNET News.com:
Intel seeks to rein in AMD case
Gizmodo, The Gadget Blog:
Minority Report Screen at ORD
Discussion: Signal vs. Noise
Matt Mondok / M-Dollar:
Microsoft patents the super cookie
Discussion: Download Squad
Jeff Jarvis / BuzzMachine:
We Media, continued
 Earlier Items: 
Matt Marshall / SiliconBeat:
Abazab, a mobile video-sharing tool, launches; backed by DFJ
Kotaku, the Gamer's Guide:
U.S. DS Lite Price and Date Announced
Michael Kanellos / CNET News.com:
Google PC back on the front burner?
Discussion: buygoogle.com and GOOG
Steve Gillmor / Steve Gillmor's InfoRouter:
Letting 'them' eat cake
Max Glaskin / autoexpress.co.uk:
Thieves key in laptop threat
corel.com:
Corel Corporation Acquires WinZip Computing
Jessie Seyfer / Mercury News:
Skype putting town-hall idea on the Internet
 
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