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3:40 PM ET, May 4, 2006

Techmeme

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Ina Fried / CNET News.com:
Microsoft takes plunge with AdCenter  —  REDMOND, Wash.—A year after first announcing plans for a homegrown ad engine, Microsoft is now using the tool for all its U.S.-based search queries.  —  Microsoft is banking on AdCenter as the lynchpin of its efforts to increase advertising as a source of revenue across the company.
Jennifer Slegg / Search Engine Watch Blog:
MSN adCenter Officially Launches & Changes Name to Microsoft adCenter  —  While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at Thursday's MSN Strategic Account Summit... as well as the new name change to Microsoft adCenter.
Ina Fried / CNET News.com:
Gates: Microsoft will keep Google honest  —  REDMOND, Wash.—While Google has grabbed an early lead in search and Internet advertising, Microsoft Chairman Bill Gates pledged on Wednesday that his company would "keep them honest."  —  Speaking to a crowd of MSN's largest advertisers …
Kim Peterson / Seattle Times:
Microsoft's adCenter is Google, Yahoo! rival  —  Microsoft today is launching its adCenter online advertising system in the U.S., and will now compete directly with Google and Yahoo! in selling ads on the Web.  —  The official announcement is coming this morning when Chief Executive Steve Ballmer addresses …
Discussion: TechSpot
Brenda Goodman / New York Times:
I Hear Ringing and There's No One There.  I Wonder Why.  —  SIX minutes 39 seconds into the Richard Thompson song "Calvary Cross," Mike Pelusi, a music reviewer in Philadelphia, will almost invariably check his cellphone.  —  Minka Wiltz, an actress in Atlanta, has tried to answer her phone …
Jessie Seyfer / Mercury News:
Skype putting town-hall idea on the Internet  —  NEW SERVICE LETS UP TO 100 HOLD AUDIO DISCUSSIONS  —  Internet phone-calling software maker Skype has created a way to transform blogs from soapboxes into live, town-hall meetings.  —  Starting today, people who have installed the free Skype software …
RELATED ITEMS:
Anne Becker / Broadcasting & Cable:
CBS Set To Debut Broadband Channel  —  With the broadcast upfront presentations in less than two weeks, CBS is angling to hog the multiplatform spotlight early by launching their long-awaited broadband video player before the upfronts even start.  —  The network plans to debut …
Loren / Incremental Blogger:
Having fun with Apple's fun new ads  —  Dave Winer gives his review of Apple's new TV/online ads.  He points out that while the ads are clever they aren't all that accurate.  Yes, they are a caricature of the market, but as such they earn a little extra slack.  —  Dave touches on some of the realities though in his post.
Bruce Schneier / Wired News:
Everyone Wants to 'Own' Your PC  —  When technology serves its owners, it is liberating.  When it is designed to serve others, over the owner's objection, it is oppressive.  There's a battle raging on your computer right now — one that pits you against worms and viruses, Trojans, spyware …
Maria Elena Fernandez / Los Angeles Times:
Beware!  ABC's hit Lost is leading us down a strange and new high-tech path  —  Get ready to get more Lost than ever.  —  Beginning Wednesday, when the popular mystery drama returns to the ABC schedule with original episodes for the entire month, fans will have new and, of course …
Matt Marshall / SiliconBeat:
Abazab, a mobile video-sharing tool, launches; backed by DFJ  —  Abazab is a new Silicon Valley company (Campbell) that launches today to give bloggers and other Web site owners an easy way to let people instantly share video snippets from their mobile phones.  —  You can sign up for a beta (testing) account here.
Kotaku, the Gamer's Guide:
U.S. DS Lite Price and Date Announced  —  Nintendo today launched a thousand smiles when they finally confirmed that the DS Lite, svelte brother to the bulky, yet handsome DS, will indeed be coming to the States.  —  The DS Lite will officially go on sale here on June 11 for a mere $130.
Discussion: Gizmodo, Ubergizmo and Gadget Review
Ben Charny / eWEEK.com:
Google's Mountain View Wi-Fi Network Hits a Snag  —  There's a chance that Google may miss the June launch date for a wireless network its building in Mountain View, Calif., or make the deadline, but with a network that doesn't have the promised coverage.  —  Google's begun testing the network and …
starwars.com:
This September: Original Unaltered Trilogy on DVD  —  Fans can look forward to a September filled with classic Star Wars nostalgia, led by the premiere of LEGO Star Wars II: The Original Trilogy video game and the long-awaited DVD release of the original theatrical incarnations of the classic Star Wars trilogy.
Discussion: Alpha Blog and Binary Bonsai
Marguerite Reardon / CNET News.com:
Philly Wi-Fi project passes final hurdle  —  Philadelphia's citywide Wi-Fi project overcame its final hurdle Wednesday, as a city council committee approved measures to allow the contractor for the project, EarthLink, to hang equipment from city-owned utility poles.
Dawn Kawamoto / CNET News.com:
Intel seeks to rein in AMD case  —  update Intel filed a motion Wednesday asking a federal court judge to dismiss portions of an antitrust lawsuit brought by its archrival, Advanced Micro Devices.  —  In the motion, Intel seeks to have the U.S. District Court in Delaware strike portions …
Kevin Maney:
Google Health: Probably coming next week  —  Marissa Mayer, Google's VP of search products and user experience, came to USA TODAY on Tuesday.  She mentioned that there would be a couple of big announcements next Wednesday at the annual Google Press Day — which I will attend, along with my colleague Jefferson Graham.
 
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 More Items: 
Nick / Rough Type:
Will Google win the enterprise?
Coolest Gadgets:
The World's First Adjustable Heat Sauce
Discussion: OhGizmo! and Gizmodo
Gizmodo, The Gadget Blog:
Minority Report Screen at ORD
Discussion: Signal vs. Noise
Matt Mondok / M-Dollar:
Microsoft patents the super cookie
Discussion: Download Squad
Michael Kanellos / CNET News.com:
Microsoft scientists pushing keyboard into the past
Discussion: M-Dollar
Jeff Jarvis / BuzzMachine:
We Media, continued
Marc Perton / Engadget:
EveR-1 is the new face of Korean robotics
Michael Kanellos / CNET News.com:
Google PC back on the front burner?
 Earlier Items: 
Steve Gillmor / Steve Gillmor's InfoRouter:
Letting 'them' eat cake
John Boudreau / Mercury News:
Microsoft to announce video-production deals for MSN online
Paul Miller / Engadget Mobile:
Pics galore of Blackberry's 7130c, v and g
corel.com:
Corel Corporation Acquires WinZip Computing
Business 2.0:
YouTube sees user rebellion
Washington Post:
McNealy Discusses "Network Neutrality"
Greg Knauss / An Entirely Other Day:
The Back-Logged Life  —  I was talking with Ethan Kaplan …
Discussion: VA Journal
CNET News.com:
FCC approves Net-wiretapping taxes