Top Items:
Rob Hyndman / robhyndman.com:
Bottom-Up Marketing - at mesh — When we started organizing mesh we all agreed that we were going to get the word out ourselves, using essentially the same tools that we'd all grown accustomed to using on the web. Of course, we're 5 guys with day jobs holding a conference …
Discussion:
mesh blog
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Mathew / mathewingram.com/work:
Web 2.0 marketing — bottoms up! — One of the concepts we're trying to tackle as part of mesh (May 15th and 16th in beautiful downtown Toronto, get your tickets before it's too late, etc. etc.) is the idea that Web 2. and blogs and all that they represent are fundamentally rewriting the rules …
Michael McDerment Blog:
McDerment: Bottom Up Marketing — One of the emerging trends that web 2.0 is helping to facilitate is bottom up marketing. I touched on this as it relates to web applications a while back. Basically, bottom up marketing occurs when rank and file users adopt a technology that eventually percolates up to upper management.
Stuart MacDonald:
Who's in charge around here? Marketing 2.0 — For the past 50 or more years, advertising has been based on one basic concept: yelling at people via the television, works. You could get enough of them in one place, nice and passive, and if you delivered the right message enough times you could create awareness.
New York Times:
Microsoft and Google Set to Wage Arms Race — Bill Gates, the chairman of Microsoft, described Google in an interview late last year as a worthy adversary, a company to test Microsoft's mettle. "This is hypercompetition, make no mistake," Mr. Gates observed.
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Jeremy Zawodny / Jeremy Zawodny's blog:
Google's Double Standard — Okay, there's been too much written about this already, so I'll try to keep my 2 cents short. — Concerned about Microsoft's decision to make MSN Search the default search engine in Internet Explorer 7 (earth shattering, isn't it?), Marissa Mayer said:
Michael Arrington / TechCrunch:
New Blog Search Engine Sphere Launches — New blog search engine Sphere launched just moments ago and has also announced a $3.75 million round of venture financing. In addition to covering the launch of Sphere here, we have a podcast interview with CEO Tony Conrad and advisor Toni Schneider over at TalkCrunch.
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Om Malik / GigaOM:
Sphere Launches With New Cash — Sphere, a San Francisco- search engine company that specializes in searching blogs, for relevant information has closed a $3.75 million in fresh capital from Hearst Publishing, Trident Capital and About.com founder Scott Kurnit.
Discussion:
Between the Lines, Google Operating System, TalkCrunch, Corante Web Hub, SiliconBeat and paidContent.org
John Markoff / New York Times:
Intel to Offer Its Own Plan for Global Internet Access — SAN FRANCISCO, May 1 — Aiming to help close the so-called digital divide, the Intel Corporation plans to announce a design for a sub-$400 educational laptop and a five-year, $1 billion program to train teachers and to extend wireless digital Internet access worldwide.
Discussion:
IP Democracy
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Seth Schiesel / New York Times:
Entropia Universe Players Can Cash Their Online Earnings at the A.T.M. — When you put your card into an automated teller machine, view your balance on the screen and then receive money from the dispenser, you probably understand that a merely electronic notion — your bank account …
Elinor Mills / CNET News.com:
Newsmaker: Asking more of Ask.com than of Jeeves — Ask.com relaunched earlier this year with new features and a new logo as part of an attempt to shake off its old Ask Jeeves image. Now it also has a new chief executive—Jim Lanzone, who was promoted this week to replace Steve Berkowitz.
Sara Kehaulani Goo / Washington Post:
Amazon Search Finds Microsoft — Dropping of Google Means Landmark Gain for Software Giant — Amazon.com Inc. said yesterday that it has dropped Google Inc. as the provider of search engine results on its Web site in favor of one powered by Microsoft, a move that signals a small rebellion …
Financial Times:
Apple sets tune for pricing of song downloads — Apple Computer on Monday revealed it had renewed contracts with the four largest record companies to sell songs through its iTunes digital store at 99 cents each. The agreements came after months of bargaining, and were a defeat for music companies …
CNET News.com:
Net neutrality missing from sweeping telecom bill — update The U.S. Senate took the first serious step on Monday toward rewriting the nation's telecommunications laws, a move that raises politically sensitive questions about digital copyright and Net neutrality and that could take years to complete.
