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Tech Web, page A1 … for 12:40 PM ET, October 2, 2005
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Top Items:

Brian Jones / Office XML Formats:
Native PDF support in Office "12"  —  Today's another exciting day as we move closer to Beta 1.  We are just wrapping up the MVP summit here in Redmond and we've finally announced another piece of functionality I've wanted to talk about for a long time now.
RELATED ITEM:
Chris Pratley / Chris_Pratley's OneNote WebLog:
OneNote 12 to support PDF creation  —  Today was a fun day.  It was our last day with our MVPs visiting here at Redmond.  This was one of the best MVP Summits for me - there was a lot of good positive interchange and solid feedback given by the MVPs on all our products.
Robert Scoble / Scobleizer:
Hey Ballmer or Gates, can I make an acquisition?  —  Personal note to Steve Ballmer and Bill Gates: can I have some money to get Microsoft a significant entry into the Web 2.0 market?  A little more than it cost Yahoo to buy Flickr but far less than it cost eBay to buy Skype?
RELATED ITEMS:
Chris Anderson / The Long Tail:
WEB 2.0 AND THE LONG TAIL, PART 2  —  After posting his Web 2.0 "meme map", which he apparently hadn't expected people to find until he was finished with an accompanying essay, Tim O'Reilly has now posted the full essay: What is Web 2.0.  He'll be talking about it at his Web 2.0 conference next week in San Francisco.
Tim / O'Reilly Radar:
What is Web 2.0?  —  I took a stab at answering the question What is Web 2.0? in an essay I wrote for distribution at our Web 2.0 Conference.  The essay will disappoint those who look for a hard and fast definition, because I tend to think about the gravitational core that holds a solar system …
Dave Winer / Scripting News:
Tim O'Reilly joins the What is Web 2.0 discussion.  Haven't had a chance to carefully read the piece, but did skim it.  It's nice that finally O'Reilly allows me my role in creating RSS.  Good to put that piece of acrimony behind us.  However most of the ideas in his piece could be found …
Rali / PaidContent.org:
Buying a Web 2.0 Company
Discussion: rexblog.com
San Francisco Chronicle:
Google offers S.F. Wi-Fi — for free  —  Company's bid is one of many in response to mayor's call for universal online access  —  Google Inc. has offered to blanket San Francisco with free wireless Internet access at no cost to the city, placing a marquee name behind Mayor Gavin Newsom's effort …
RELATED ITEM:
FirstAdopter.com:
Google Submits Bid to Offer Free Wi-Fi to San Francisco  —  Google submitted a 100 page bid to the city of San Francisco today to offer free Wi-Fi access for its residents.  Over a dozen other ISPs and companies including Earthlink have also put in bids.  Although the mayor's office …
Discussion: OpsanBlog
Robert Scoble / Scobleizer:
Farber asks: why not go directly to the execs?  —  Dan Farber asks why I didn't just go to Ray Ozzie, Bill Gates, or Steve Ballmer directly.  Hmmm, I did (and a few others too).  Ray answered my email immediately.  —  I'm not the only one Ray answers fast, by the way.
Dave / Davenetics* Politics + Media + Musings:
Blog Marketing Comes Alive  —  Here is one of the most remarkable (although maybe not that surprising to those who have attempted such things) marketing stats you'll hear for a long time.  —  Audi recently ran an online campaign.  —  They spent 0.5 percent of their budget on blog ads.
Discussion: Things That
Caroline E. Mayer / Washington Post:
'Virtual Card' Offers Online Security Blanket  —  Some Fraud-Wary Credit Card Customers Opt for Single-Use Numbers  —  John Roos used to be afraid to shop online.  "I hate to give out my real credit card number," said the retired manager of a computer center.
Sean / seanbonner:
ANATOMY OF A RIP OFF  —  Earlier today I got an e-mail which said: … Of course when I clicked through and found this it felt a bit familiar, probably because I built this.  While I immediately wanted to applaude their excessive usage of stock photography I was shocked at how blatant a rip off it was.

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More Items:

Colin Barker / ZDNet:
170Mbps through an electrical socket demoed
Discussion: OSNews.com
ipodnn.com:
SmartDeck cassette adapter provides iPod control
Discussion: Gadgetophile and Gizmodo

Earlier Picks:

David Weinberger / Joho the Blog:
Upping the embarrassment
Jason Calacanis / The Jason Calacanis Weblog:
Technorati 100 rebooted
Discussion: Scripting News and Scobleizer
 
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