Top Items:
Michael / michael parekh on IT:
ON GOOGLE TESTING "CLICK-TO-CALL" ADWORDS & eBAY/SKYPE — Looks like eBay and it's $4 billion plus acquisition Skype (via memeorandum)may soon have company in testing the emerging "Click-per-Call" market from Google. — Greg Yardley has a detailed post titled "Google tests out Click-to-Call AdWords" …
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Gary Price / Search Engine Watch Blog:
Google Begins Test of "Click-to-Call" Advertising Program — If you wondered when Google might begin offering pay-per-call ads it looks like the time is now. — In a very thorough blog post, Greg Yardley reports (nice work Greg, screen caps, too) that Google has started to test a pay-per-call advertising program.
Discussion:
Om Malik, Clickety Clack, Marketing Pilgrim, AdJab, Mashable* and Search Engine Roundtable
Greg Yardley / Greg Yardley's Internet Blog:
Google tests out Click-to-Call AdWords — Google is apparently testing out click-to-call AdWords - I can't see it myself, but Seth just searched for 'refinance' and spotted some phone icons alongside the AdWords listings. He entered his phone number and within five seconds received an automated phone call …
Xeni Jardin / Wired News:
A Torrent or a Trickle? — HOLLYWOOD — Hollywood's copyright police and the maker of the most potent movie piracy software of all time took the stage here Tuesday and solemnly declared détente. — It's all but certain the deal between the Motion Picture Association of America …
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Margaret Kane / CNET News.com:
Microsoft opens up Office — Microsoft wants to make the file formats for its new Office 12 applications a standard. — The company said it would submit applications to the European standards body ECMA International next month, in a move to reassure customers that they will not be locked into proprietary file formats.
RELATED ITEM:
Business Week:
Can Microsoft Score in Mobile Gaming? — With the new Xbox console out, Redmond's next target is games for mobile phones, with plans to overhaul the business as we know it — Now that Microsoft has unveiled its new Xbox 360 gaming console, what's next? Games for the small screen.
Nick / Rough Type:
Jellybeans for breakfast — When my daughter was a little girl, one of her favorite books was Jellybeans for Breakfast. (Holy crap. I just checked Amazon, and used copies are going for hundreds of bucks!) It's the story of a couple of cute tykes who fantasize about all the fun stuff …
RELATED ITEM:
Lorraine Woellert / Business Week:
Sony's Escalating "Spyware" Fiasco — Along with lawyers, prosecutors, and furious fans, artists are joining the backlash against the label for slipping a hidden, anti-theft program into users' computers — Van Zant's Get Right with the Man CD was released in May, but six months later …
Stefanie Olsen / CNET News.com:
Search technology comes to the camera phone — What do MP3s have in common with dairy? — Milk marketing. — By early next year, cartons of milk sold by a European dairy manufacturer will have images of CD art printed on them. Accompanying each image will be a message urging people …
Randall Bennett / DV Guru:
Carving the Perfect Home Movie — Turkey Day is tomorrow, and with the rest of the holidays right around the corner, time to brush up on your home movie skills. While this is old hat to many DV Guru vets, all the newbies to the world of Digital Video (DV) might need a gentle introduction.
Discussion:
Weblogs, Inc.
Lester Haines / The Register:
Heroes pull woman from Xbox blaze — An Anglesey woman was pulled unconscious from her house by two strangers after succumbing to smoke generated by a faulty Xbox. — Stuart Ward and Robert Johnson ran from a pub in Llanfairpwll to find the unnamed victim's house engulfed in thick …
Matt Loney / silicon.com:
iTunes.co.uk tug-of-war ends — So who gets to keep the Apple of its eye? — Ben Cohen, former teenage dot-com millionaire, has given up his fight to regain the iTunes.co.uk domain, according to dot-uk registry Nominet. — Nominet company solicitor Edward Phillips said on Monday that Cohen's company …
Discussion:
Techdirt
Dana Epp / Dana Epp's ramblings at the Sanctuary:
The Cost in Fixing Bugs and How Irresponsible Disclosure doesn't Help the Matter — First off, a disclaimer. I am not a Microsoft employee, nor do I ever expect to be one. The views on this post are speculative at best, and down right wrong at worst. I have no real idea of how Microsoft makes …
Discussion:
The Unofficial Microsoft …
Business Week:
Meet Jane Geek — With women accounting for 50% of technology purchases, Dell, Samsung, and others are opening the door for them — Managers from Dell Inc.'s (DELL ) marketing and public relations staff flew from their Round Rock (Tex.) headquarters to New York earlier this year to meet …
Discussion:
Techdirt
Arik Hesseldahl / Business Week:
Microsoft's Red-Ink Game — Redmond will sell every Xbox console at a big loss, says researcher iSuppli. Not to worry, the profit is in the associated software — Microsoft's newest gaming console marks an improvement on the earlier version in some decisive ways.
Alexander Roy / Gizmodo:
World's Greatest... Radio Scanners — When was the last time you saw a trucker pulled over for speeding? — The question never occurred to me until the summer of 2003, as I was preparing for the Gumball Rally, one of the spiritual descendants of the infamous Cannonball Run.
